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The favourite show for business owners and entrepreneurs to get their weekly fix of motivation & knowledge. Discover powerful strategies on how to build a successful business and techniques to create a positive life. Hosted by motivational speaker, business coach and founder of the EBA Craig Wilkinson
Episodes

Wednesday Jun 06, 2018
#10 How To Identify Your Target Market
Wednesday Jun 06, 2018
Wednesday Jun 06, 2018
STOP wasting time & money on marketing to the wrong target market. This is what we call a scattergun approach where you are trying to sell your product or service to everyone & anyone. It does not work!! Only by identifying your target market & becoming laser-focused on finding them in their highest concentration will you see a massive spike in quality leads. But where the hell do you start when identifying who your target market is? In this coaching podcast, Craig shares the 9 key characteristics you need to identify to determine your B2C & B2B customers & clients. Once you know who they are it's so much easier to hit the bullseye with your online & offline marketing.
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4 years ago
More valuable information
6 years ago
Made me think. Thanks going to take action.
6 years ago
it's all starting to make sense !
7 years ago
Thanks Craig, this was an especially useful podcast. Helped me reflect , take stock and focus my marketing resources in a better way. 👌
7 years ago
Really good thank you Craig. Just hit the mark with a task I had set myself to do today. Boom - your podcast dropped in.👊